We at Vidinge challenge the way we eat. Our ultimate goal is to help doubling the fruits & vegetables consumption in Scandinavia. We want to make our business partners and the end customers aware that it is very important for both people and planet to eat healthy.
We therefore need to find ways to take away the barriers for increasing the fruit & vegetables consumption in Scandinavia. These barriers might be packaging, price, time, inspiration or even logistics.
When we can take them away we are sure that people will eat more fruits & vegetables and when doing so, this will also have a positive effect on our planet since eating plant based is more sustainable then eating animal based.